The REACTIVATE system
A clear, controlled process for finding renewed interest without distracting your sales team.
We begin with the relevant CRM records, database segment, spreadsheet or prospect list. Together we establish what the data contains, how it was collected and which contacts are appropriate to consider. Data handling and campaign access are agreed before outreach begins.
The database is organised into practical audiences based on available context, source, age, past activity and likely relevance. This keeps the campaign focused and avoids treating every old contact the same way.
A structured outreach sequence is built around the audience and campaign objective. Depending on the brief, this may include email, SMS, automation and human outreach. Timing, messaging and response paths are deliberately managed.
Engagement alone is not treated as an opportunity. Where interest is shown, we seek to understand the contact’s current situation, timing and requirements against criteria agreed with your business.
Suitable opportunities are returned to your sales team with the available context, relevant notes and a clear next step. Campaign activity and outcomes are reported so you can see what happened across the database.
Frequently asked
Tell us about the leads sitting inside your CRM or database and we’ll discuss what a REACTIVATE campaign could look like.